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Why Google Things to Do Is a Game-Changer for Tour Operators


arrow pointing to things to do, program listings
arrow pointing to things to do, program listings

If you’re a tour or activity operator, you’ve probably noticed Google quietly rolling out a feature called Google Things to Do. This tool is transforming how travelers discover and book tours directly inside Google Search and Google Maps. For operators, it represents a huge opportunity to increase direct bookings without relying solely on online travel agencies (OTAs).



Google Things to do carousel
More listing opportunities on Google Things to do

What Is Google Things to Do?

Google Things to Do is a booking integration that shows tours, tickets, and activities directly in search results and on Google Maps. When someone searches for “things to do in Abu Dhabi” or “Eiffel Tower tickets,” Google displays bookable options in a dedicated module.

This means your tours can appear in front of travelers exactly when they’re planning their trip.



Why It Matters for Tour & Activity Operators

For years, OTAs have dominated online visibility, often taking hefty commissions on every booking. Google Things to Do shifts some of that control back to operators by:

  • Highlighting direct booking links

  • Showcasing real-time pricing and availability

  • Giving operators more visibility in Google’s travel ecosystem

The result? More direct bookings and stronger customer relationships.

How Do You Get Listed?

Here’s the catch: not just anyone can upload tours directly to Google. To be listed, operators must work with an approved connectivity partner. This ensures that tour data (pricing, availability, links) is accurate and updated automatically.

That’s where our service comes in.

Our Google Things to Do Listing Service




We help tour and activity operators get listed on Google Things to Do quickly and affordably.

Here’s what you get:

  • ✅ Your tours listed in Google Search & Maps

  • ✅ Automatic updates for pricing, availability, and booking links

  • ✅ More direct bookings without relying on OTAs


Special Offer: First Month Free

We’re currently offering a free first month trial so you can see how Google Things to Do works for your business. After that, it’s just $20/month to stay live.



Final Thoughts

Google Things to Do is still flying under the radar, but it’s one of the most important tools for tour and activity operators today. If you want your tours to show up where travelers are searching — and increase direct bookings — now is the time to get listed.

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About the author

Chaz, a seasoned restaurateur and activities operator, has traveled extensively, exploring cultures and local experiences across Mexico, Nicaragua, Egypt, France, Portugal, Hungary, Italy, Greece, Costa Rica, the Dominican Republic, Jamaica, the Cayman Islands, most U.S. states, and Colombia. Originally from Montreal, Canada, Chaz’s passion for discovering authentic, affordable activities inspired the creation of city guides that help travelers experience destinations like a local.

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