​Google Things to Do (GTTD) is a feature on Google Search and Google Maps that helps travelers discover bookable tours, activities, and attraction tickets directly from local operators. When someone searches for “things to do in [city]” or a specific attraction, your products can appear with live pricing, descriptions, and booking options — making it easier for travelers to book directly with you.

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What are the main benefits of being listed on Google Things to Do?

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Getting listed on Google Things to Do helps you:

• Reach more travelers who are actively searching for things to do.

• Drive direct bookings by displaying your official website and ticket prices.

• Increase visibility in Google Search and Maps without relying only on OTAs.

• Build trust with the “Official Site” badge, showing customers they are booking directly with you.

How do I get my tours and activities listed on Google Things to Do?

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Google recommends working with an approved connectivity partner or a supported booking system. These partners handle the technical setup, sync your product information (titles, descriptions, pricing, availability), and keep your listings up to date automatically.

 

Does Google Things to Do charge per click?

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Besides our $20/month subscription fee Organic (free) listings are completely free, but you can also run paid campaigns through Google Ads to boost visibility. Paid listings follow a pay-per-click (PPC) model, meaning you only pay when someone clicks your ad. 

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What information do I need to provide for my listings?

To create a strong, high-converting listing, you should include:

• High-quality photos and videos of your tours or attractions

• Compelling titles and descriptions that clearly explain what you offer

• Accurate and up-to-date pricing and availability

• Details about inclusions, exclusions, and cancellation policies

• Relevant keywords to improve SEO and search visibility

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Can I manage my listings directly on Google Business Profile?

Yes, but managing through Google Business Profile gives you limited visibility compared to using a connectivity partner. You also won’t have access to advanced features like Google Things to Do Ads, which can help you stand out from competitors.

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How can I stand out from competitors on Google Things to Do?

Here are a few proven strategies:

• Use professional photos and videos to make your listing visually appealing.

• Write engaging descriptions that highlight unique selling points.

• Keep pricing and availability always accurate to build trust.

• Encourage customer reviews and respond to feedback.

• Get the Official Site badge, which signals to users that they’re booking directly with you.

 

Can I use Google Things to Do to sell tickets for attractions and museums?

Yes! Google Things to Do supports admission tickets for attractions, museums, theme parks, and more. This lets you display your official prices and allows travelers to compare them with third-party sellers (OTAs) before booking.

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What’s the difference between Google Things to Do and Google Business Profile?

Your Google Business Profile manages basic business information like address, hours, and contact details.
Google Things to Do, on the other hand, is focused on bookable experiences and is designed to help you sell tours, activities, and tickets. Your GTTD listings often appear directly on your Business Profile page — but they are separate features.

 

How many listings am I allowed to have?

You may list up to 25 activities you operate. For listing multiple activities via CSV.