How to Get Your Tours Listed on Google Things to Do (Step-by-Step Guide)

Google has been quietly expanding its Things to Do feature, giving travellers the ability to find and book tours directly from Google Search and Maps. For tour and activity operators, this is a powerful new way to drive direct bookings — but many are unsure how to get listed.

In this guide, we’ll walk through exactly how you can get your tours featured on Google Things to Do.

What Is Google Things to Do?

Google Things to Do is a booking integration where tours, tickets, and activities appear directly in search results. For example, if a traveler searches “Statue of Liberty tickets,” they’ll see bookable options displayed right at the top of the page.

This means your tours can reach customers at the perfect time: when they’re ready to book.

Why It Matters for Tour Operators

Getting listed on Google Things to Do has several key benefits:

• 🚀 Increased visibility in Google Search & Maps

• 💳 Direct bookings without OTA commissions

• 🔄 Real-time updates for pricing and availability

• 🤝 More trust with travelers booking directly

How to Get Listed: Step-by-Step

Here’s the process most operators need to follow:

1. Work With a Connectivity Partner

Google doesn’t allow operators to upload tours directly. Instead, you need to connect through an approved connectivity partner like us. These partners manage the technical feed that syncs your products with Google.

2. Prepare Your Product Data

To be listed, you’ll need:

• Tour name & description

• Pricing (per person or per group)

• Availability (dates & times)

• Booking link (direct to your website)

• Images

3. Submit the Feed

Your partner will format and submit your data to Google. Once approved, your tours will start appearing in search results and on Google Maps.

4. Optimize for Performance

Like any other channel, optimizing your listings matters. Use strong descriptions, professional photos, and clear pricing to stand out.

Our Google Things to Do Listing Service

We help operators get their tours live on Google quickly and affordably.

✅ Setup in under a week✅ Automatic updates for price & availability✅ Direct booking links back to your site

Special Offer: First Month Free

Try it free for the first month — then it’s only $20/month to stay listed.

👉 Learn more here: Google Things to Do Listing Service

Final Thoughts

Google Things to Do is still new, but it’s already changing how travelers discover tours. The earlier you get listed, the sooner you can take advantage of this visibility boost. For operators who want more direct bookings and less OTA reliance, this is one of the smartest moves you can make in 2025.