How Activity Providers Can Optimize Their Google Business Profile for More Bookings

Optimizing Your Google Business Profile for Maximum Bookings

Your Google Business Profile is more than just a listing—it’s the foundation of your presence on Google and a critical tool for promoting your tours and activities. A well-optimized profile not only increases your visibility on Google Search and Maps but also builds credibility with potential guests and encourages more bookings.

Here’s how to make the most of your Google Business Profile and get discovered by travelers actively searching for experiences like yours.

1. Complete Every Profile Field

First and foremost, ensure every section of your Google Business Profile is fully completed. This includes:

• Business name

• Category (e.g., tour operator, sightseeing tours)

• Address and service areas

• Phone number and email

• Website link

• Hours of operation

Completing all fields signals to Google that your business is legitimate, improves your ranking in search results, and helps customers find the information they need quickly.

2. Upload High-Quality Photos

Images are one of the most powerful ways to capture attention and convert interest into bookings. Include multiple high-quality photos that showcase:

• Your tours or activities in action

• Guides or staff leading experiences

• Unique elements of your experiences (scenery, cultural highlights, or special equipment)

• Happy guests enjoying your tours

Avoid generic stock photos. Travelers respond best to authentic visuals that show what they can actually expect. Use the recommended 16:9 ratio where possible to ensure images display correctly across Google platforms.

3. Respond to Reviews and Engage With Guests

Reviews are a major factor in travelers’ booking decisions. Regularly monitor and respond to customer reviews, both positive and negative.

• Thank guests for positive feedback.

• Address concerns in a professional and helpful manner.

• Demonstrate that you value customer experience and continuously improve.

Engaging with reviews not only builds trust with potential customers but also signals to Google that your business is active and reliable, which can boost your search ranking.