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Google Things to Do Connectivity Partners: What Tour Operators Need to Know

google connectivity partner leader pointing at a google maps pin

Google has quietly introduced Things to Do, a feature that allows travelers to discover and book tours, tickets, and activities directly from Google Search and Maps. For tour and activity operators, this opens the door to reaching more customers right when they’re ready to book.

But here’s the catch: to get listed, you can’t just upload your tours directly. Instead, you need to work with a Google Things to Do Connectivity Partner.

In this article, we’ll explain what a connectivity partner is, why they matter, and how you can use one to grow your direct bookings.

What Is a Google Things to Do Connectivity Partner?

A connectivity partner is a company approved by Google to manage the technical connection between your booking system and Google’s Things to Do platform.

Connectivity partners:

  • Format your product data (tour titles, descriptions, prices, availability, booking links) into Google’s required feed format

  • Keep your information updated automatically

  • Submit the feed to Google for review and approval

Without a partner, most operators won’t be able to appear in Google’s Things to Do listings.

Why You Need a Connectivity Partner

Working with a Google-approved partner is essential because:

  • Access: Google doesn’t currently allow individual operators to upload listings directly.

  • Accuracy: Partners ensure your prices, availability, and booking links are always correct.

  • Visibility: Being live on Google helps you capture demand from travelers searching “things to do in [city]”.

  • Direct Bookings: Your direct booking link is highlighted, giving you more control and reducing reliance on OTAs.

How to Choose the Right Connectivity Partner

Not all partners are the same. Here’s what to look for:

  • Affordability: Some providers charge high monthly fees — look for cost-effective options.

  • Ease of Setup: The process should be simple, with support to guide you.

  • Reliability: Your feed needs to stay updated with your latest information.

  • Support: Good partners help troubleshoot issues and ensure your tours stay visible.

Our Google Things to Do Listing Service

At Cheap Fun Things to Do, we make the process simple and affordable.

✅ We act as your connectivity partner to get your tours live on Google✅ Setup in under a week✅ Automated updates for pricing, availability, and links✅ More direct bookings, fewer OTA commissions

Special Offer: First Month Free

We’re currently offering a free month trial so you can see results before committing. After that, it’s just $20/month to keep your tours listed.

Final Thoughts

Google Things to Do is one of the biggest opportunities in the travel industry right now, but access is limited without a connectivity partner. By working with the right partner, you can get your tours listed, boost visibility, and capture more direct bookings.

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About the author

Chaz, a seasoned restaurateur and activities operator, has traveled extensively, exploring cultures and local experiences across Mexico, Nicaragua, Egypt, France, Portugal, Hungary, Italy, Greece, Costa Rica, the Dominican Republic, Jamaica, the Cayman Islands, most U.S. states, and Colombia. Originally from Montreal, Canada, Chaz’s passion for discovering authentic, affordable activities inspired the creation of city guides that help travelers experience destinations like a local.

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